« May 2008 | Main | August 2008 »

July 18, 2008

Making a Business Card

At some point during my search for gainful employment I decided it would be a good idea to have business cards to hand out to people I meet at conferences and meetings. I wanted something more than just my name and number on a 3.5" x 2" piece of card stock.

I opted to stick my name and number on the back side of a 3.5" x 2" piece of card stock with a nice glossy photo on the front. My goal was to take a photo that was unusual, eye catching, and represented "computational chemistry". I figured even if I didn't impress the recipient, at least they could stick the picture up on a cork board.

Unfortunately, the bleed for the printer I use is 1/8". This is not a big deal for a 8" x 10" sized print, but on a 2" wide card moving the image 1/4" either way makes it look pretty lopsided. I sent my centered image off and hoped for the best, but to my disappointment it came back trimmed exactly 1/4" from one edge. I either need to find a different company with more exact specifications or redo my design so it won't look so lopsided after trimming.

If you are curious about how I took the photo, below are two shots of my setup. I have no real photo equipment aside from a camera and lenses, so as you can see, I need to...improvise. My light stands are inverted stools from my kitchen with $5 utility lamps from the hardware store. The light diffusing tent is a cut up cardboard box covered in tracing paper, and that big pole holding the wires in place is a Swiffer Sweeper.